Nikki Armstrong

All of the following social graphics were posted to Instagram.

Ins and Outs

The social media team wanted to use the Ins and Outs trend, but twist it with a few contact lens tips. And to keep it a little interesting and to stay within brand guidelines I decided to use a lifestyle image in the background.

I provided these 3 options, they chose to use option 1 (on the far right).

Eye Health Tips

Every month or so they post an eye health tip. If applicable the background image uses something relating to the copy.

Lens of the Week

These posts are meant to highlight ACUVUE lenses and educate consumers on their respective specs and what they offer.

World Sight Day 2024

World Sight Day is every year in October. For 2024 we did a carousel post where we provided tips on how to take care of your eyes.

EMAIL #1: Earth Day

Email sent out for Earth Day 2024. This was sent out to current consumers of ACUVUE lenses who are subscribed to their mailing list.

EMAIL #2: Redesign Announcement

After ACUVUE redesigned their website, they wanted to send out various communications to announce it. This particular email was sent to eye care professionals (ECPs).

EMAILS #3 and #4: Back to School

In 2024 they sent out two emails for back to school. One for parents and one for students. The one to parents focused on a free trial as it’s CTA, while the one for students used a rewards of $200 for the CTA.

ACUVUE MOIST Partnership Banners

ACUVUE will do partnerships with other optometrists. This particular one was with Visionworks and it was specific to the ACUVUE MOIST brand and offering a rebate. And for this particular partnership they went with web banners.

ACUVUE Eye-Inspired Banners

Eye-Inspired Designs campaign needed some web banners, they have also been using this campaign for ads and at tradeshows.

Bend Health, Inc. is a national healthcare provider headquartered in Madison, Wisconsin and delivering care to families nationally. Their innovative model increases access, improves quality, and reduces the cost of mental health care for families.

They updated their brand and were in need of some icons, primarily for the website.

Bend Health hosts a webinar every month. And for the occasional ones, they do paid social that are carousels primarily on Instagram and LinkedIn.

The shown graphics are for the following:

Radical Acceptance: Reframing the Narrative for your LGBTQIA+ Child or Teen (June 8, 2023)

Neuropsychological Evaluations: Empowering parents to understand their unique thinkers” (Sept 28, 2023)

These one pagers were made to specifically be included in a school toolkit. The toolkit would be sent to schools (think teachers, counselors, and administrators) to build brand awareness and give them resources to offer families.

• White Paper (view white paper in it’s entirety here.)

• Social Media

• Digital Ads

This campaign involved the following:

• A digital white paper. Click here to view white paper in it’s entirety.

• An eBlast.

• Two case studies.

• And hero banners for our website, landing page, email trigger images, and paid social images.

This campaign involved the following:

• A digital white paper. Click here to view white paper in it’s entirety.

• An eBlast.

• Print ads and advertorials.

• Paid media banners.

This campaign involved the following:

• A digital white paper. Click here to view white paper in it’s entirety.

• eBlasts.

• Paid media banners.

I was tasked to help create the graphics for the 20x30 American College of Emergency Physicians (ACEP) booth. I created the panels with graphics and text, along with the hanging banner above.

I also provided support for all the graphics within the booth such as monitor graphics, brochures, business cards, giveaway items, etc.

This is the direct mailer for the 2018 Senior Residents’ Weekend.

They wanted something with a “fun” fold, but making sure to stick within budget. We were able to work with this cross fold that gave interest to the piece.

Designers: Dave Gottwald and Nikki Armstrong | Photography: Odell Hussey Photography

This was my first exhibit that I designed on my own at the Oakland Museum of California (OMCA). It was a smaller section of the museum that was only supposed to be a temporary exhibit, but ended up staying up months longer due to it’s success.

I designed most of the wall graphics as well as supporting graphics such as the Busy Bee Café menu, a Heritage Society event invite, and a sign that explained a bee hotel in Oakland and also promoted our exhibit.

Project Title: Oakland Museum of California (OMCA) Annual Report (July 2013-June 2014)
To view the entire annual report, check it out here on Issuu.

Project Title: Foreign Objects: A Milos Forman Film Festival
Course: Integrated Communications | Instructor: Marc English
To view the entire catalog, check it out here on Issuu.

For this project we had to pick a film director with multiple movies, find a theme throughout these movies and design a film festival based off of that.

I chose Milos Forman and the following movies:

• Amadeus

• Man on the Moon

• The People vs. Larry Flynt

• One Flew Over The Cuckoo’s Nest

I named the festival Foreign Objects, because within these movies, the main characters were always seen as “foreign” or not like the others.

Project Title: Girls In The Game | Rising Up Taking Names
Course: MFA Thesis | Instructors: Dave Gottwald, Jeremy Stout and Sandra Isla
To view the entire Rising Up Taking Names magazine, view it here on Issuu.
To view the thesis book, which gives an overview of my process, view it here on Issuu.

My thesis discusses how female athletes experience an uneven playing field and it starts at a young age. By the age of 12, girls are six times more likely to drop out of sports than boys.

I created Girls in the Game and under that umbrella is a magazine titled Rising Up, Taking Names.

To go with the magazine I designed a website and subscription box that included goodies for first time subscribers.

And since this was the inaugural issue it was a special Sheroes issue that highlighted various female athletes to provide inspiration and to show young girls they can do it too.